Mjukvaruföretagens strategiska agerande

Sammanfattning: Background: In recent research literature, some researchers mean that companies in fast changing markets have to act proactively while others find that companies have to adapt to conditions and to react. This makes it interesting to study how software companies act strategically and also to study to what extent a flexible organisation is required by companies who proact and by those who react. Purpose: The purpose of this thesis is the study how different types of software companies act strategically and what this requires of the company in terms of flexibility. Delimitation: The study treats only Swedish software companies with more than ten employees. Proceed of the Study: Representatives from four case companies as well as a consultant have been interviewed. As a complement to the case study, a survey has also been conducted where 36 companies have participated. Results: Only one of the four case companies can be said to act proactively. Among the survey companies, there are principally young companies, companies with a leading position on the market and companies that experience high growth that act proactively. Companies that work proactively value to a greater extent than reactive companies a flexibility that is created by visions.