Sökning: "Aida Nguyen"
Hittade 1 uppsats innehållade orden Aida Nguyen.
1. Effectiveness of Consumer Endorser in Social Media Advertisement - Impact on consumers' attitudes and behaviorsMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The results of this study shows that the consumer endorser has positive effects in creating effectiveness in the social media advertisement, influencing consumers' attitudes and behaviors. Some characteristics of the endorser which are trustworthiness and attractiveness can create product awareness, interest and desire in the consumers leading to intention to buy. LÄS MER