Sökning: "Alexandros Myriounis"
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1. Consumer’s acceptance of new technology: A netnographic study on self-driving automobiles
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : A problem of non-acceptance of new information technologies becomes a predominant obstacle that results in companies’ losses and represents an arena of avid debate for researchers. Hereof this netnographic study explores changes in the individual beliefs that contribute to new information system acceptance such as autopilot in the light of the Technology Acceptance model (TAM). LÄS MER
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