Sökning: "Alexis Baray"

Hittade 1 uppsats innehållade orden Alexis Baray.

  1. 1. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Nyckelord :Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Sammanfattning : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. LÄS MER