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  1. 1. What aspect of Genshin Impact makes players spend money?

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Lisa Martijn; Ameer Khalid; [2023]
    Nyckelord :Customer value theory; Emotional Attachment; Gacha; Genshin Impact;

    Sammanfattning : The monetization model Gacha has spread from its country-of-origin Japan and become a global phenomenon. Genshin Impact, a Chinese Gacha game, is currently one of the highest grossing mobile games in the world. Despite its high revenue, Genshin Impact is free to download and play, all purchases in game are voluntary. LÄS MER