Sökning: "Amoros"
Hittade 2 uppsatser innehållade ordet Amoros.
1. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.
Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. LÄS MER
2. 'If you want to know the truth...' : En analys av berättaren Holden i J.D Salingers The Catcher in the Rye
Uppsats för yrkesexamina på avancerad nivå, Örebro universitet/Akademin för humaniora, utbildning och samhällsvetenskapSammanfattning : .... LÄS MER