Sökning: "Andreas von Vogelsang"
Hittade 1 uppsats innehållade orden Andreas von Vogelsang.
1. Crowdfunding - Loyalty and Commitment
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Crowdfunding is an important and interesting phenomenon in today's digital economy. It uses the masses for funding new projects and offer small rewards in return to supporting funders. There is a trend where consumers desire to become more involved in the innovative process held by producers. LÄS MER
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