Sökning: "Asmaa Mohyadin Mahamed"

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  1. 1. Servitization in a Heavy Equipment Company: A business model perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabiola L. Larco Caro; Asmaa Mohyadin Mahamed; [2022-08-18]
    Nyckelord :Servitization; Product-service system; Servitization transition; Servitization Readiness; Servitization challenges; Service paradox; Business model; Business model Innovation;

    Sammanfattning : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. LÄS MER