Sökning: "Fabiola L. Larco Caro"
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1. Servitization in a Heavy Equipment Company: A business model perspective
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. LÄS MER
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