Sökning: "Asmir Mahmuljin"

Hittade 1 uppsats innehållade orden Asmir Mahmuljin.

  1. 1. E-loyalty 2.0 - En kvantitativ studie om e-lojalitetsutveckling inom olika kategorityper

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Asmir Mahmuljin; Emir Krajinovic; [2017]
    Nyckelord :E-loyalty; E-satisfaction; E-trust; E-quality; Category type;

    Sammanfattning : With a growing e-commerce and all the benefits that come with it, e-loyalty has come to play a crucial part in the survival of e-tailers. However, studies have not fully explored the e-loyalty development process as to what kinds of different e-loyalty aspects are established, and how these aspects vary between category types. LÄS MER