Sökning: "Audrey Rogers"

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  1. 1. Sponsorship Portfolio : Empirical study of the decision process

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Audrey Rogers; Evangelia Banti; [2012]
    Nyckelord :Sponsorship; portfolio; motivations; objectives; evaluation; decision-making process; bank industry; hotel industry.;

    Sammanfattning : Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. LÄS MER