Sökning: "Sponsorship"

Visar resultat 1 - 5 av 222 uppsatser innehållade ordet Sponsorship.

  1. 1. “Något från andra sidan öppnade mitt fönster” - En kvalitativ studie om andlighetens betydelse för medlemmar i Anonyma Alkoholister

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för psykologi

    Författare :Annika Aspegren; Josefina Ingvarsson; [2021]
    Nyckelord :Andlighet; alkoholism; gemenskap; andliga upplevelser; andligt uppvaknande; tolvstegsprogrammet; Anonyma Alkoholister; spirituality; alcoholism; community; spiritual experiences; spiritual awakening; the twelve-step program; Anonymous Alcoholics; Social Sciences;

    Sammanfattning : The present study explored spirituality and alcoholism from an existential, psychological and sociological perspective. The aim of the study was to examine what the spiritual aspects of the twelve-step program meant to members of Anonymous Alcoholics (AA). The sample consisted of eight active members of AA, all located in Sweden. LÄS MER

  2. 2. From Champagne showers to the back of the grid: A case study of Williams Racing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Nyckelord :Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Sammanfattning : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. LÄS MER

  3. 3. Konsumentuppfattning kring idrottsupportrars inställning till sponsorer som går emot idrottens värderingar : En jämförelsestudie om svenska idrottkonsumenters emotionella koppling till idrottsaktörer

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Joel Haapanen; Jens Södblom; [2021]
    Nyckelord :Sponsors; Sports; Betting; Alcohol; Fast food; The Swedish Sports Confederation; Supporters;

    Sammanfattning : Competitive sports has grown into a large industry with a turnover of hundreds of billions of dollars. In line with the digitalization and globalization that the world has undergone in recent years, there have been great marketing opportunities for sponsors who want to benefit from the sport and its positivity. LÄS MER

  4. 4. Utvärdering av sponsorskap : En studie om målsättning, avgörande faktorer och effektmätning

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Filip Fagernäs; Sarah Folkesson; [2021]
    Nyckelord :Sponsorship; sports; sports organization; exposure; effect; added value; brand awareness; relationship building; Sponsring; idrott; idrottsorganisation; exponering; effekt; mervärde; varumärkesmedvetenhet; relationsskapande;

    Sammanfattning : As it has become increasingly important in the sports world for organizations to try to raise capital, sponsorship has become more significant. As a result, the sports associations receive the financial assets they need from the companies and in exchange, the companies receive exposure in return for example. LÄS MER

  5. 5. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    Kandidat-uppsats, Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Författare :Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Nyckelord :sports marketing;

    Sammanfattning : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. LÄS MER