Sökning: "Sponsorship disclosures"

Hittade 3 uppsatser innehållade orden Sponsorship disclosures.

  1. 1. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Isha Grover; Ander Jauregui; [2023]
    Nyckelord :Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

    Sammanfattning : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. LÄS MER

  3. 2. #Sponsrad? - Hur designen av reklammärkning påverkar igenkänningen av reklam

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Melina Khademi; Lisa Öhrström; [2022]
    Nyckelord :Sponsorship Disclosures; Advertising Recognition; Native Advertising; UI-design; Social Media Platforms; Instagram; Influencers;

    Sammanfattning : The past decade has endorsed an extensive adjustment in social media marketing characterized by a fluctuation toward influencer marketing. Despite the many beneficial outcomes of influencer marketing, the operation of the phenomenon has received criticism from organizations, including the Federal Trade Commission (FTC) as well as the Swedish equivalent Konsumentverket, regarding how sponsorships are being disclosed on social media platforms. LÄS MER

  4. 3. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Paulina Lundin; Kristina Huhn; [2017]
    Nyckelord :Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

    Sammanfattning : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. LÄS MER