Sökning: "Aurora Borg"

Hittade 1 uppsats innehållade orden Aurora Borg.

  1. 1. Etik - en lyxvara i reklambranschen? : En studie av reklametik i teori och praktik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Aurora Borg; [2015]
    Nyckelord :Etik; Reklam; Reklambranschen; Ansvar; Reglering; Samhällsansvar; Reklamombudsmannen;

    Sammanfattning : In this interview study I have examined eleven Swedish advertisers and professional communicators and their view of ethics in the advertising industry. The purpose of the study was to shed light on how they see their ethical responsibilites, as well as trying to understand how they reason in regard to ethics as a whole. LÄS MER