Sökning: "Axel Rudling"

Hittade 1 uppsats innehållade orden Axel Rudling.

  1. 1. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Johan Eriksson; Axel Rudling; [2022]
    Nyckelord :Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

    Sammanfattning : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. LÄS MER