Sökning: "Bianca Rönngren"

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  1. 1. Influencer marketing : Reklamidentifiering och särskilda intressen

    Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionen

    Författare :Bianca Rönngren; [2018]
    Nyckelord :Influencer marketing; Influencer marketing; reklamidentifiering;

    Sammanfattning : Influencer marketing has rapidly become a popular marketing method where so-called influencers get compensated to promote businesses on their social media platforms. The idea is that by advertising through an influencer, a company reaches an already positive audience with a high inclination to consume the products or services being advertised. LÄS MER