Sökning: "Brand Metrics"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Brand Metrics.

  1. 1. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Nyckelord :Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Sammanfattning : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. LÄS MER

  3. 2. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

    Master-uppsats, Linköpings universitet/Produktionsekonomi

    Författare :Gustav Sjöstedt; Sara Mannerford; [2023]
    Nyckelord :Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

    Sammanfattning : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. LÄS MER

  4. 3. Supply chain attacks in open source projects

    Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

    Författare :Oliver Stussi; David Uhler Brand; [2022]
    Nyckelord :Technology and Engineering;

    Sammanfattning : The space of open source supply chain attacks is ever evolving and growing. There is extensive previous work identifying and collecting open source supply chain attacks, as well as identifying patterns in these attacks and proving that machine learning models may be able to detect these patterns. LÄS MER

  5. 4. Using Machine Learning to Connect Brands with Influencers

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Jonathan Hedlund; [2022]
    Nyckelord :Interaction Technologies; Machine Learning; UX-Design;

    Sammanfattning : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. LÄS MER

  7. 5. Dags att lägga ner marknadsavdelningen? : En studie om hur marknadsförare kan mäta varumärkeskännedom.

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Tilda Bexell; [2022]
    Nyckelord :Varumärkeskännedom; Linkedin; B2B-företag; B2C-företag; marknadsföringsstrategier; mätvärde; effektivitet. Brand awareness; LinkedIn; B2B companies; B2C companies; marketing strategies; marketing metrics; effectivity.;

    Sammanfattning : Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. LÄS MER