Sökning: "B2C-företag"
Visar resultat 1 - 5 av 13 uppsatser innehållade ordet B2C-företag.
1. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. LÄS MER
2. Apples iOS 14.5 uppdatering - Hur påverkades B2C-företagens digitala marknadsföring? : En kvalitativ studie om dataregleringars effekter på digital marknadsföring.
Kandidat-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Syfte: Syftet med studien är att undersöka hur regleringar av insamling av kunddata påverkar B2C-företagens digitala marknadsföring, vilka konsekvenser som uppstår, samt hur denna förändring hanterats. Metod: Studien är baserad på en kvalitativ metod. LÄS MER
3. Dags att lägga ner marknadsavdelningen? : En studie om hur marknadsförare kan mäta varumärkeskännedom.
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. LÄS MER
4. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER
5. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. LÄS MER