Sökning: "Business-to-business"

Visar resultat 1 - 5 av 407 uppsatser innehållade ordet Business-to-business.

  1. 1. The different roles of a brand for purchasing reused materials in B2B

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. The Climate Case versus The Business Case The Drivers and Motivations for Early Market Adoption of Renewable Energy Innovations

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Sofie Lindström; Michaela Stensjö; [2021-06-30]
    Nyckelord :Adoption; Early Market; Eco-Innovations; Renewable Energy; Start-ups; the Paris Agreement.;

    Sammanfattning : The world has committed to a low-carbon global economy where renewable energy is believed to be one key enabler in the green energy transition. However, the adoption of renewable energy innovations is currently too slow to reach the Paris Agreement by 2050. LÄS MER

  3. 3. The Power of Leadership : Leaders' Behaviours within the Innovation Process as a Contribution Towards Creating Sustainable Businesses

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Louise Winstrup; Veronika Barta; [2021]
    Nyckelord :Sustainable Innovation; Leadership Behaviour; Sustainability Strategy; Employee Motivation;

    Sammanfattning : Background: Companies are assuming a vital role in shaping the future for the coming generations through the development of sustainable innovations. Previous studies have stressed the importance of leadership as fundamental in the innovation process and when creating more sustainable businesses. LÄS MER

  4. 4. Exploration of customer-based brand equity in the field of accounting

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Mikko Komulainen; [2021]
    Nyckelord :Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

    Sammanfattning : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. LÄS MER

  5. 5. Investigating Perceive Value in B2B Setting

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Nyckelord :Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Sammanfattning : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. LÄS MER