Sökning: "students as customers"

Visar resultat 1 - 5 av 143 uppsatser innehållade orden students as customers.

  1. 1. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
    Nyckelord :Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

    Sammanfattning : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. LÄS MER

  2. 2. Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Helene von Wachenfelt; Helle Andresen Pettersson; [2021]
    Nyckelord :tuition fees; organisation; Lund University; marketisation; institution; institutional theory; students as customers; studieavgifter; organisation; Lunds universitet; marknadisering; kundifiering; institution; institutionell teori;

    Sammanfattning : In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. LÄS MER

  3. 3. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Hanna Lundin; [2021]
    Nyckelord :EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

    Sammanfattning : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. LÄS MER

  4. 4. Second hand: Ofräscht och billigt : En kvalitativ studie om gymnasieelevers attityder till second hand-köp inom modehandeln

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sebastian Lindblom; Stina Hägg; Elin Rådberg; [2021]
    Nyckelord :Second hand; barriers; motive; attitudes; theory of planned behaviour; the buying process. 4; Second hand; barriärer; motiv; attityder; teori om planerat beteende; köpprocessen.;

    Sammanfattning : Second hand har genomgått olika faser sedan många år tillbaka och har med tiden ändrat status för konsumenten. Idag kan second han bäras med omtanke för miljön och hållbar konsumtion eller som en modetrend. Idag har det utvecklats fler second hand-verksamheter som möter den allt mer miljömedvetna konsumenten. LÄS MER

  5. 5. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linn Gaddefors; Frida Tollqvist; [2021]
    Nyckelord :Social media; Uses Gratifications; Customer journey; Purchase intention;

    Sammanfattning : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. LÄS MER