Sökning: "Nostalgic Music"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Nostalgic Music.

  1. 1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Möller; Linnéa Wrobel; [2023]
    Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER

  3. 2. Pond/Alex

    Kandidat-uppsats, Lunds universitet/Industridesign

    Författare :Tim Andersson; [2023]
    Nyckelord :Arts and Architecture; Technology and Engineering;

    Sammanfattning : Since around 2015 there has been a huge vinyl revival going on world wide. The group which is responsible for this resurgence is mainly gen- eration-z. When you ask someone of this generation what they associate with this format you will often hear the word “nostalgic”. This “nostalgic” revival comes, however, with consequences. LÄS MER

  4. 3. The TikTok effect: How TikTok is shaping the way we consume music

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Greta Ranff; Loui Degener; [2023]
    Nyckelord :consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

    Sammanfattning : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. LÄS MER

  5. 4. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Nyckelord :Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Sammanfattning : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. LÄS MER

  7. 5. Ett Fönster Till 80-talet – En visuell analys av nostalgi i serien Sex Education

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Hedvig Jahre; [2020]
    Nyckelord :nostalgi; anakronism; tonårsgenre; highschoolfilm; 80-tal; visuell analys; filmteori; mise-en-scene; nostalgia; anachronism; teen genre; high school movie; 80s; visual analysis; film theory;

    Sammanfattning : Vår samtid genomgår stora förändring i allt från digitalisering till klimatpåverkan och ett resultat av detta är vår längtan efter att få uppleva och ta del av innehåll som påminner oss om en svunnen tid. Nostalgiska inslag finns i många delar av vårt samhälle och denna uppsats undersöker hur ett tidigare decennium representeras i en samtida medieprodukt och bidrar till en nostalgisk upplevelse. LÄS MER