Sökning: "Charity advertising"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Charity advertising.

  1. 1. Vill du vara en bra eller dålig människa? : En kritisk visuell retorikanalys av UNHCR:s övertygelsestrategier i reklamfilmer om flyktingkrisen i Ukraina

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Maya Sjöstedt; Elin Öström; [2022]
    Nyckelord :UNHCR; Charity advertising; Rhetorical analysis; Persuation strategies; Humanitarian organizations; UNHCR; Välgörenhetsreklam; Retorisk analys; Övertygelsestrategier; Välgörenhetsorganisationer;

    Sammanfattning : It’s significant for charities to incorporate persuasion strategies into their communication to create engagement and encourage donations. This is especially important in circumstances of war due to the millions of people who are forced to flee and need emergency assistance. LÄS MER

  3. 2. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Nyckelord :brand avoidance; social media; Facebook;

    Sammanfattning : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. LÄS MER

  4. 3. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexandra Herron; Julie Rosenthal Brydolf; [2017]
    Nyckelord :Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

    Sammanfattning : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. LÄS MER

  5. 4. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Yamiao Feng; [2015]
    Nyckelord :Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

    Sammanfattning : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. LÄS MER

  7. 5. Effekterna av att signalera hög annonskostnad för ett välgörenhetsföretag - ett undantag från tidigare forskning om signalteori

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Walter; Lulu Zhang; [2013]
    Nyckelord :Advertising; Marketing; Non-profit; Signaling theory; Charity;

    Sammanfattning : In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. LÄS MER