Sökning: "Chinese e-retailing"

Hittade 2 uppsatser innehållade orden Chinese e-retailing.

1. 1. A quantitative research on the attitude of European students towards Chinese web shops

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Priya Pershad; Viktoriia Baibuz; [2018]
   Nyckelord :Chinese e-retailing; European students; consumer attitude; consumer behaviour; international marketing; purchase intention;

   Sammanfattning : A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. LÄS MER

3. 2. What matters in the digital shopping mall? : A study of Chinese consumers’ adoption of E-business platforms and vendors

   Magister-uppsats, Institutionen för informatik

   Författare :Min Shan; [2012]
   Nyckelord :C2C; users behavior; platform owner; vendor;

   Sammanfattning : E-business is growing rapidly all over the world and especially in China, which now has the largest C2C market in the world. Most studies of users’ experience of E-business either focus on the platform usage, platform adoption or include platform usage and vendors’ behavior as variables in general e-retailing models. LÄS MER