Sökning: "Click-Through Rate CTR"

Hittade 4 uppsatser innehållade orden Click-Through Rate CTR.

1. 1. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Zilong Li; [2022]
   Nyckelord :Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

   Sammanfattning : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. LÄS MER

3. 2. Predicting Visual Fixation on Digital Advertisement using Machine Learning

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Richard Hedlund; [2020]
   Nyckelord :;

   Sammanfattning : Despite the fact that ad-tech being a multi-billion dollar industry, the percentage of digital ads which are actually being clicked on is as low as 0.1 % in many cases. The performance of ads which can be clicked on are often measured by click-through rate (CTR), in other words, action based. LÄS MER

4. 3. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   Master-uppsats, Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Författare :Anton Olivensjö; Gustav Sundberg; [2015]
   Nyckelord :Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Sammanfattning : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. LÄS MER

5. 4. Annonsplacering : Hur placeringen av annonser i artiklar kan optimeras för högre Click Through Rate

   Kandidat-uppsats, Institutionen för datavetenskap, fysik och matematik, DFM; Institutionen för samhällsvetenskaper, SV

   Författare :Daniel Wiklund; [2012]
   Nyckelord :;

   Sammanfattning : The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. LÄS MER