Sökning: "Cornelia Frick"

Hittade 2 uppsatser innehållade orden Cornelia Frick.

1. 1. KOMMUNICERA MERA! En kvantitativ studie om effekterna av miljöbudskap för e-handelsreturer

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Frick; Cornelia Sellman; [2020]
   Nyckelord :E-commerce; Returns; CSR; Sustainability messages; Persuasive communication;

   Sammanfattning : This study investigates the impact of sustainability messages and if this has an effect on intention to return online purchased fashion products and further, how sustainable communication impacts brand attitude, brand credibility and perceived environmental consciousness. There are previous studies about CSR and its response on brand attitude as well as credibility. LÄS MER

3. 2. On the relationship between green preferences and returns

   Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

   Författare :Ella Klynning; Cornelia Frick; [2020]
   Nyckelord :Green investing; Behavioural finance; Capital asset pricing model; Investor preference; Nonpecuniary preference; Business and Economics;

   Sammanfattning : Abstract The care for the environment in investment situations is rising among different groups of investors, due to social and psychological factors. Existing studies on nonpecuniary preferences for the environment are focused on measuring the proportion of individuals with green agendas, whereas we focus on measuring also magnitudes, i.e. LÄS MER