Sökning: "Cornelia Sellman"

Hittade 1 uppsats innehållade orden Cornelia Sellman.

  1. 1. KOMMUNICERA MERA! En kvantitativ studie om effekterna av miljöbudskap för e-handelsreturer

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Frick; Cornelia Sellman; [2020]
    Nyckelord :E-commerce; Returns; CSR; Sustainability messages; Persuasive communication;

    Sammanfattning : This study investigates the impact of sustainability messages and if this has an effect on intention to return online purchased fashion products and further, how sustainable communication impacts brand attitude, brand credibility and perceived environmental consciousness. There are previous studies about CSR and its response on brand attitude as well as credibility. LÄS MER