Sökning: "DART Model of Value Co-Creation"

Visar resultat 6 - 7 av 7 uppsatser innehållade orden DART Model of Value Co-Creation.

1. 6. Designing and Marketing Museum Offerings by Utilizing Consumer Knowledge : Research on Central Museums in Stockholm, Sweden

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Weronika Witakowska; Ingrid Rönnblom; [2013]
   Nyckelord :Museum Marketing; Co-Creation of Value; Reciprocal Value Propositions; DART-Model; EWoM; Consumer Knowledge; Social Network; Swedish Museums; Hilma af Klint;

   Sammanfattning : The aim of this thesis is to examine how the central museums in Stockholm, Sweden, design and market their offerings by utilizing consumer knowledge. Current museum marketing research suggests that museums should be marketed as any organization; however, public museums are challenged by their mission to provide an offering that is framed by the state, and at the same time to attract visitors. LÄS MER

3. 7. Value creating processes between firms and consumers: A phenomenon within the New Economy

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Maria Laufeld; Karin Betinger; [2010]
   Nyckelord :The New Economy; Marketing communications; Co-production; Co-creation; Blogs; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Purpose of the study: To construct a framework by investigating value creating processes within the New Economy. In terms of value the researchers are investigating the process from consumer activation to co-production, and to the last step of using co-production in order to co-create value. LÄS MER