Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Denise Ampuero; Sophie Holmberg; [2014]
   Nyckelord :Corporate reputation; co-creation; nonprofit organizations; brand image; brand identity;

   Sammanfattning : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. LÄS MER

3. 2. Who are we? : A quantitative study on the employer brand of Lycksele municipality

   Kandidat-uppsats, Företagsekonomi

   Författare :Helena Storsten; Denise Ampuero; [2013]
   Nyckelord :Employer Branding; Marketing;

   Sammanfattning : The main purpose of this thesis is to investigate the impact of the factors of attractiveness, organization and reputation on corporate brand identity of Lycksele municipality from the viewpoint of current employees. To achieve this, a conceptual framework and hypotheses were constructed that would allow us to test positive significant effects between factors. LÄS MER