Sökning: "Dominic Mills"

Hittade 1 uppsats innehållade orden Dominic Mills.

1. 1. Varför internationell marknadsföring : En studie om internationella marknadsföringsstudenters motivationer bakom deras programval 

   Kandidat-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Dominic Mills; Maximilian D´Alessandro; [2020]
   Nyckelord :Motivation; students; consumer behaviour; hedonism; utilitarism; intrinsic motivation; extrinsic motivation;

   Sammanfattning : Abstract   Date:                           2020/06/02   Level:                          Bachelor thesis in Business Administration, 15 cr   Institution:                  School of Business, Society and Engineering, Mälardalen University Authors:                      D’alessandro Maximillian            &       Mills Dominic                            (1995/02/11)                                                    (1998/09/26)   Title:                            Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education   Tutor:                          Andreas Pajuvirta   Keywords:                   Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation   Research question:      Which motivational factors affect students when choosing the international marketing programmes in Sweden?   Purpose:                     The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course. LÄS MER