Sökning: "Else Müller"

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  1. 1. Value Creation of Autonomous Vehicles as a Transformational Innovation

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Cecilia Grenemark; Jasmin Müller; [2016]
    Nyckelord :Sustainability; sustainable development; value creation; social value; autonomous vehicles; passenger vehicles; transportation; automotive; future; innovation;

    Sammanfattning : The present thesis explores how value can be created by fully automated vehicles as a transformational innovation. To do this, the value Framework by den Ouden (2012) is used to examine the user to research value creation from a sociological and psychological perspective. LÄS MER