Sökning: "Elzana Sanna Kadric"
Hittade 1 uppsats innehållade orden Elzana Sanna Kadric.
1. When is a firm ready to go abroad? An analysis of SME internationalization readiness
Magister-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : The overall purpose of this thesis is to gain a better understanding of the internationalization readiness process of firms, by identifying and describing and its components. In order to reach the purpose of this thesis a case study of four Swedish SMEs has been conducted, namely: MaxiGrip AB, Playsay AB, Flano Design AB and KOTP. LÄS MER
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