Sökning: "Elzana Sanna Kadric"

Hittade 1 uppsats innehållade orden Elzana Sanna Kadric.

  1. 1. When is a firm ready to go abroad? An analysis of SME internationalization readiness

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Elzana Sanna Kadric; Teodora Rangelova; [2013]
    Nyckelord :Internationalization readiness; pre-internationalization; barriers; SMEs; pre-export; decision maker; firm preparedness.;

    Sammanfattning : The overall purpose of this thesis is to gain a better understanding of the internationalization readiness process of firms, by identifying and describing and its components. In order to reach the purpose of this thesis a case study of four Swedish SMEs has been conducted, namely: MaxiGrip AB, Playsay AB, Flano Design AB and KOTP. LÄS MER