Sökning: "Erica Timosson"

Hittade 1 uppsats innehållade orden Erica Timosson.

  1. 1. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rinata Atina Isho; Erica Timosson; [2022]
    Nyckelord :Personal data collection; big data; autonomy; trust; benefits;

    Sammanfattning : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. LÄS MER