Sökning: "Erik Gossas"

Hittade 1 uppsats innehållade orden Erik Gossas.

  1. 1. Internationalization through social digitalization : How social media affect the internationalization process of Swedish SME’s

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Erik Gossas; Rebecca Fandrey; [2016]
    Nyckelord :Internationalization; digitalization; social media; network; value cocreation; Electronic Word of Mouth; Born Global;

    Sammanfattning : The purpose of this thesis is to gain understanding for how social media has affected the internationalization process for Swedish SMEs. To get a deeper understanding of this phenomenon both product and service firms has been studied to analyze the possibility of a difference or not. LÄS MER