Sökning: "Evelina Husar"

Hittade 1 uppsats innehållade orden Evelina Husar.

1. 1. Public Relations Management in Large & Innovative Multinational Corporations : A qualitative & comparative study of Shell, Coloplast & Company A

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Paulinus Ihedioha; Evelina Husar; [2014]
   Nyckelord :Public relations; relationship management in public relations; impact of public relations; measuring public relations; communication;

   Sammanfattning : Purpose:       The purpose of this study is to examine the factors that affect PR in multinational corporations (MNCs) today, and to explore how the factors affect PR management in the selected MNCs. Method:       A qualitative research was conducted through semi-structured interviews with PR managers at three multinational corporations. LÄS MER