Sökning: "Felix Huynh"

Hittade 1 uppsats innehållade orden Felix Huynh.

  1. 1. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
    Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

    Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER