Sökning: "Frederikke Ulm"

Hittade 1 uppsats innehållade orden Frederikke Ulm.

1. 1. Kroppsnormer, ideal och kroppsinklusivitet i ett samhälle präglat av “den perfekta kroppen” : En semiotisk bild- och retorisk analys av Victoria´s Secret & Twilfit By Change´s visuella kommunikation 

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Evelina Hallin; Frederikke Ulm; [2022]
   Nyckelord :Organizational identity; Organizational image; Victoria’s Secret; Twilfit By Change; Constructed communication; Body norms and Body ideals; Organisations identitet; Organisations image; Victoria’s Secret; Twilfit By Change; Konstruerad kommunikation; Kroppsnormer; Kroppsideal;

   Sammanfattning : This study aims to understand the complexity underwear brands are subject to in particular in relation to their explicit use of models to create an organizational identity and image. Through two underwear brands (Victoria’s Secret and Twilfit By Change) we intend to examine their use of models in different sizes and different skin tones through visual communication (imagery and text) on their respective websites. LÄS MER