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1. Nation Brand Management, en fallstudie av Sverige och Tyskland
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The aim of this paper is to compare the Nation Branding initiatives of Sweden and Germany in order to identify important factors while navigating their Nation Brand. A framework has been developed on the basis of existing theory which has been tested on the objects of the case study. LÄS MER
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