Sökning: "Han Zhou"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Han Zhou.

  1. 1. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :YueXin Zhou; Hanwen Wu; [2021]
    Nyckelord :Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Sammanfattning : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. LÄS MER

  3. 2. Does US-China Trade War Cause Decoupling on Agricultural Trading? Evidence from Spillovers in Soybean Meal Futures Markets

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi; Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Yuwei Pei; Zhangya Zhou; [2020]
    Nyckelord :Trade war; Soybean meal; Price transmission; Risk spillover;

    Sammanfattning : This thesis is designed to study the impacts of the US-China trade war on the agricultural trading between the two countries. Through the empirical research on the price and risk spillover effects, the evidence from the soybean meal futures markets are found out. LÄS MER

  4. 3. Credit rating impact on the CDS market: the case of PIIGS countries coving European debt crisis period

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Xiaoan Zhou; [2018]
    Nyckelord :Sovereign Credit Rating; Credit Rating Agencies; CDS market; Sovereign CDS spread; European debt crisis;

    Sammanfattning : In this paper, I analyze the impact of sovereign debt rating to CDS market under PIIGS (Portugal, Italy, Ireland, Greece and Spain) context during the European Debt Crisis. Via panel regression, I find country's sovereign rating and outlook have significant impact on the CDS market during the pre-crisis period. LÄS MER

  5. 4. Chinese Private Equity Fund Characteristics, Returns and Fundraising

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Yuepei Kuang; Ruiqi Zhou; [2018]
    Nyckelord :Private Equity; Fund Characteristics; Performance Persistence; Experience; Size;

    Sammanfattning : Private equity firms have been playing an important role in the global financial market. In 2006, the asset under management was only 1 100 billion CNY, and in 2017, the figure has reached 8654 billion CNY. LÄS MER

  7. 5. Hot and Cold IPO Market: Evidence from Sweden

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Yun Zhou; Juliana Cerenkova; [2017]
    Nyckelord :IPO cyclicality; demand for capital; adverse selection; hot and cold market; firm quality;

    Sammanfattning : The Nordic Initial Public Offering (IPO) market is expected to set a new record in IPO activity in 2017. This IPO boom is mainly driven by high number of listings in the Swedish IPO market, which constituted 80% of all listings in the Nordic on average in the last two years. LÄS MER