Sökning: "Hanna Trägårdh"
Hittade 1 uppsats innehållade orden Hanna Trägårdh.
1. Customers perception of Artificial Intelligence as Chatbots in CRM
Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : ABSTRACT Title: Customers perception of Artificial Intelligence as Chatbots in CRM Subject: Bachelor thesis in business administration, 15 hp Authors: Hanna Trägårdh & Elsa Kuylenstierna Supervisor: Klaus Solberg Söilen Examiner: Ulf Aagerup Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. LÄS MER