Sökning: "Harriet Mellenius"
Hittade 1 uppsats innehållade orden Harriet Mellenius.
1. Market Orientation as a Branding Strategy
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. LÄS MER
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