Sökning: "Harriet Mellenius"

Hittade 1 uppsats innehållade orden Harriet Mellenius.

  1. 1. Market Orientation as a Branding Strategy

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Harriet Mellenius; [2008]
    Nyckelord :Market Orientation; Branding; Fashion;

    Sammanfattning : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. LÄS MER