Sökning: "Herman Vähäkangas"

Hittade 3 uppsatser innehållade orden Herman Vähäkangas.

1. 1. The Best Gillette Can Be?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Kevin Blomkvist; Lisa Alm; Katie Fajer; Herman Vähäkangas; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Herman Vähäkangas; Kevin Blomkvist; [2023]
   Nyckelord :Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

   Sammanfattning : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. LÄS MER

4. 3. Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa Alm; Kevin Blomkvist; Herman Vähäkangas; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER