Sökning: "Hugo Levinsson"

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  1. 1. Varumärkesbyggande online : En studie av svenska sportjournalister på Twitter

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Tom Holmström; Hugo Levinsson; [2022]
    Nyckelord :;

    Sammanfattning : This thesis examines personal branding practices by Swedish sports journalists on the social media platform Twitter using Goffman’s theatre metaphor, Brems et al’s four dilemmas’ journalists face by branding the self and Mellado & Hermidas model for journalistic roles on social media. More closely, it examines how Swedish sports journalists build their personal brand on Twitter, and which of the modern journalistic roles is the most occurring among Swedish sports journalists on the same platform. LÄS MER