Sökning: "Louise Hagströmer"

Hittade 3 uppsatser innehållade orden Louise Hagströmer.

  1. 1. Kultursponsring - Att skapa och utveckla relationer

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Hagströmer; Filip Göransson; Elinor Forsberg; [2007]
    Nyckelord :Kultursponsring; relationer; utbyte; motiv; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. LÄS MER

  3. 2. Relatinoship Building and Management - Aligning the Advertising Agency-Client Relationship

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ryan Eriksson; Louise Hagströmer; Peter Irinarchos; [2006]
    Nyckelord :Relationship building and management; Transaction cost; Network theory; Resource based theory and Advertising agency; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Relationship building and management – Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer Kedström, Catharina Norén. LÄS MER

  4. 3. Price elasticity - A potential pricing tool at IKEA

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :sophie Hagströmer; Louise Salomonsson; [2005]
    Nyckelord :Price elasticity; pricing strategies; pricing model; regression model; forecasting of sales volumes.; Technology and Engineering;

    Sammanfattning : Research questions: How will price altering affect sales volume for IKEA of Sweden Business Area 10’s products? Is it possible to estimate the products’ price elasticities? If so, what data is sufficient and how can these parameters contribute to future pricing procedures at BA10? What product properties are necessary in order to retain a reliable analysis? In which way are sales volumes influenced by macroeconomic factors such as real income, unemployment and business cycles? Is there an appropriate way to define homogenous markets for IKEA? If a model that describes the local behaviour is found, will this model be globally applicable or should it be modified to fit different markets? Are there any microeconomic substitution or complementary effects outside or within the IKEA range? Do internal factors, for example advertising and service levels, affect the demand and therefore sales turnover? How can a model take these effects into consideration? Purpose: The purpose of this Master thesis is to develop a theoretical pricing model that will assist as a quantitative tool for future pricing decisions. The tool will become a complement to the internal company factors and external environmental factors, which today have the greatest impact on the pricing procedures. LÄS MER