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1. 1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   Kandidat-uppsats, Jönköping University/IHH, Marketing and Logistics

   Författare :Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Nyckelord :Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Sammanfattning : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. LÄS MER