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1. Customer Integration in Product Design via Mass Customization Toolkits. A field experiment
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Toolkits for user innovation is one of the ways that customers can be involved in corporate innovation process. The most common type of user innovation toolkits is the Mass Customization Toolkits, an online interface where users customize the offering product according to their wants. LÄS MER
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