Sökning: "Influencer Parameters"

Hittade 2 uppsatser innehållade orden Influencer Parameters.

1. 1. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Hannes Swärd Brattström; Amer Habul; [2023]
   Nyckelord :E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Sammanfattning : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. LÄS MER

3. 2. The Diffusion Process - The Influencer's Tale

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Natalie De Brun Skantz; Jessica Backsell; [2013]
   Nyckelord :Diffusion of Innovations; Influencers; Early Adopters; The Tipping Point; The Chasm;

   Sammanfattning : Costumer response to peer recommendation is not to be underestimated. Nor is the impact of the key persons driving the Diffusion Process of an Innovation. The success or failure of a product balances on exogenous variables which among other things are represented by Influentials' willingness to pass a message on to their peers. LÄS MER