Sökning: "Influencing of pricing strategy"

Hittade 5 uppsatser innehållade orden Influencing of pricing strategy.

  1. 1. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Nyckelord :Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Sammanfattning : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. LÄS MER

  3. 2. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Andy Garcia; Isra Hallak; [2023]
    Nyckelord :Purchase decision process; electronic word of mouth; social media; generation X; Köpbeslutprocessen; elektronisk word of mouth; sociala medier; generation X;

    Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER

  4. 3. Dynamic Pricing Communication

    Master-uppsats, KTH/Radio Systems Laboratory (RS Lab)

    Författare :Steven Ly; [2018]
    Nyckelord :Data sharing; Dynamic pricing; Parking industry; Parking tariffs; Protocol; Datakommunikation; Dynamisk prissättning; Parkeringsindustrin; Parkeringstariffer; Protokoll;

    Sammanfattning : Parking is an old concept, which fundamentally involves leaving a vehicle at a place. Parking has been considered as a subsidiary activity to owning a car. However, these days owning a car has become the norm, which leads to a greater demand for parking. LÄS MER

  5. 4. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Nyckelord :Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Sammanfattning : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. LÄS MER

  7. 5. Pricing as an Organizational Process - A case study on organizational characteristics affecting the pricing process

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Felix Ahl; Asim Khandker; [2012]
    Nyckelord :Pricing Process; Pricing Strategy; Organizational Structure; Decision-making;

    Sammanfattning : For a long time there has been a gap between the performed research and what companies experience with respect to pricing processes. Currently, there is no extensive research in the subject; still many companies are working with the problem, both directly and indirectly. LÄS MER