Sökning: "Ingredient branding"

Visar resultat 6 - 10 av 15 uppsatser innehållade orden Ingredient branding.

  1. 6. Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Sjökvist; Joakim Kaldemark; Steinstö Jakob; [2014]
    Nyckelord :Ingredient Brand; Ingrediensvarumärkning;

    Sammanfattning : Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. LÄS MER

  3. 7. Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Orrpars; Therese Åbb; [2014]
    Nyckelord :Co-branding; Ingredient branding; Private Label; National Brand; Hedonic Shopping Motivation;

    Sammanfattning : The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. LÄS MER

  4. 8. Co-­‐branding i modevärlden -­‐ En studie i hur co-­‐branding påverkar ett modeföretags brand equity

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Carl Johan Dahlin; Eleonor Andersson; [2013]
    Nyckelord :Co-branding; Ingredient Co-branding; Brand Equity;

    Sammanfattning : Syfte - Studien syftar till att undersöka hur ett modeföretags icke-finansiella(konsumentbaserade) brand equity påverkas av co-branding. Studien undersöker hur ettsamarbete mellan två modeföretag, så kallat intrabranschsamarbete, påverkar huvudvarumärketsicke-finansiella brand equity. LÄS MER

  5. 9. City Marketing: How to promote a city? : The case of Umeå

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Amélie Balencourt; Antonio Curado Zafra; [2012]
    Nyckelord :Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

    Sammanfattning : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. LÄS MER

  7. 10. Factors for maintaining successful business partnerships : A case study of the construction equipment industry

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Albin Atzmüller; Sylvia Kamande; Michael Sundblad; [2011]
    Nyckelord :business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales;

    Sammanfattning : As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. LÄS MER