Sökning: "Ingredient branding"

Visar resultat 11 - 15 av 15 uppsatser innehållade orden Ingredient branding.

  1. 11. Guidelines to an ingredient branding strategy for Space Production AB : A study of the key issues and risks involved in the formulation of such a strategy

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Waqar Jamal; [2011]
    Nyckelord :Ingredient branding; Space Production AB; Strategy.;

    Sammanfattning : Strategy undeniably plays a vital role in a company’s progress. Ingredient Branding is a relatively new concept which Swedish companies have not incorporated as a formal strategy. Space Production AB is the leading event management company in Sweden which wants to analyze whether this strategy is viable in the current scenario. LÄS MER

  3. 12. Fair Trade branding as a purchase criterion

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Therese Filipsson; Rebecca Kviberg; [2007]
    Nyckelord :Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

    Sammanfattning : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. LÄS MER

  4. 13. Sova med fienden: Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alex Erstfeld; Lisen Jonson; [2006]
    Nyckelord :Ingredient branding; private label; national brand; hedonic; utilitarian;

    Sammanfattning : We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers’ response to two products from different product categories, representing hedonic and utilitarian products. LÄS MER

  5. 14. Ingredient branding : In high involvement and high cost product categories

    Magister-uppsats, Ekonomihögskolan, EHV

    Författare :Stefan Birgersson; David Göransson; Mikael Swärdh; [2006]
    Nyckelord :Ingredient branding; consumer behaviour; involvement; risk perception;

    Sammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER

  7. 15. Ingredient Branding : In high involvement and high cost product categories

    Magister-uppsats, Ekonomihögskolan, EHV

    Författare :Stefan Birgersson; David Göransson; Mikael Swärd; [2006]
    Nyckelord :Ingredient branding; consumer behaviour; involvement; risk perception;

    Sammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER