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Visar resultat 1 - 5 av 15 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :DANIEL HALLIN; FILIP MÄLBERG; [2021]
    Nyckelord :Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

    Sammanfattning : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. LÄS MER

  3. 2. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Sara Elamir; Davide Licheri; [2020]
    Nyckelord :Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Sammanfattning : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. LÄS MER

  4. 3. Ingrediensvarumärken i bostadsannonser: Hur visuellt inkluderande av exklusiva samt välkända varumärken påverkar konsumenters attityd, uppfattad kvalitet samt intentioner.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hanna Sundberg; Julia Roubert; [2019]
    Nyckelord :Co-branding; Ingredient branding; Secondary associations; Stockholm housing market; Housing advertisements;

    Sammanfattning : Varje vecka tittar tusentals människor i Sverige på mäklarannonser. Förutom säljande objektbeskrivning så har ofta prospektet väl utvalda bilder, som med hjälp av exklusiva varumärken vill förhöja konsumenternas intryck av bostaden. LÄS MER

  5. 4. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jakob Steinstö; [2016]
    Nyckelord :Branding; Ingredient Branding; Attitudes; Consumer Behavior;

    Sammanfattning : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. LÄS MER

  7. 5. A study assessing the relationship between ingredient branding and purchasing intention within a service environment

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ronny Huynh; Mandus Olsson; [2015]
    Nyckelord :Ingredient branding; B2B branding; B2C branding; brand knowledge; brand awareness; brand image; purchase intention; service sector.;

    Sammanfattning : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. LÄS MER